C A S E S T U D Y / / B E A U T Y
C A S E S T U D Y / / B E A U T Y
case study // beauty // rebrand
REENVISIONING the brand
( O R I G I N A L )
J is for Judi’s
W is for Wigs
( C O L O R & U S A G E )
( P H Y S I C A L B R A N D I N G )
case study // beauty // WEB
BUILDING A WEB IDENTITY
( O R I G I N A L P R O P O S A L )
( S I T E F L O W )
case study // beauty // WEB + PRODUCTION
LAUNCHING THE
ONLINE STORE
( B E H I N D T H E S C E N E S )
( O N L I N E S T O R E & P R O D U C T S )
case study // beauty // AD CAMPAIGN
FINDING THEIR
BRAND VOICE
B E R N A R D M. B A R U C H
B E R N A R D M. B A R U C H
( C A M P A I G N S L O G A N )
CORE CAMPAIGN MESSAGE
EMPOWERING YOU
Authenticity is in short supply, and in the midst of a culture dominated by curated social feeds and unrealistic expectations, remaining true to yourself is the equivalent of a counter-cultural statement. Silence the noise and only hone-in on the things that matter, regardless of what they may say...
…because it’s simply who you are.
WHAT IT’S NOT
INAUTHENTICITY
Exhibiting an unrealistic narrative is denying yourself the freedom of being comfortable in your own skin. Resist the cultural status quo.
( A D E X A M P L E S )
( W E B S I T E T A K E O V E R )
( 3 0 S S P O T - L O C A L T V & O T T )
( S O C I A L L O O P # 0 1 )
( S O C I A L L O O P # 0 2 )
( S O C I A L L O O P # 0 3 )